How to Use Threads to Grow Your Business on Social Media

Social media feels like a nonstop marathon sometimes, right? But Threads, Instagram’s new conversational platform, makes it easier (and more fun!) to connect with your audience while growing your business. If you’re a multitasking mom who’s ready to dive in, here’s how to make Threads work for you—without losing your sanity.

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What is Threads?

Threads is Instagram’s text-based platform where quick, real-time conversations take center stage. Think Twitter vibes but with Instagram’s personality.

It’s not about picture-perfect posts; it’s about sharing your thoughts, tips, and stories. For businesses, it’s an easy way to create community and connect on a deeper level—and who doesn’t want that?

1. Showcase Your Expertise

People want to know what you’re about and why they should follow you. Use Threads to show off your skills without sounding salesy.

Share Quick Tips: Drop little nuggets of wisdom your audience can use today.
Answer FAQs: Got a question you hear all the time? Answer it in a post.
Teach Something: Explain trends, share a how-to, or demystify a complex topic in your field.

Example Post: “Struggling to come up with Instagram captions? Try this: Hook + Value + CTA. You’re welcome!”

2. Promote Your Products and Services

Threads is perfect for those subtle, “Hey, I’ve got this thing you might like” moments.

Behind-the-Scenes: Share how you create your products or a sneak peek of something new.
Highlight Benefits: Show how your product solves a problem—keep it relatable.
Share Customer Wins: Got a happy customer? Share their story (with permission, of course).

Example Post: “60% of my customers say our planner saves them hours every week. What would you do with extra time?”

3. Build Personal Connections

Threads is all about keeping it real. Let people see the human behind the business.

Share Your Story: Why did you start your business? What hurdles did you overcome?
Engage With Questions: Ask for your audience’s thoughts or opinions.
Celebrate Wins: Share your milestones, big or small.

Example Post: “I started this business in my living room with a baby on my hip. Today, we’re celebrating 1,000 sales! Thank you for being part of this journey. ❤”

4. Post Often and Use Scheduling Tools

Consistency wins on Threads. Aim to post 8-10 times daily (yes, really—it’s a fast-paced platform!). Don’t panic, though; there are ways to make it manageable.

Batch Your Content: Dedicate a day to writing posts for the week.
Use Buffer: Schedule posts with Buffer so you’re not glued to your phone. It’s my favorite tool to use with Threads and is a very affordable option!
Mix It Up: Share a mix of tips, stories, and questions to keep your feed interesting.

Pro Tip: Don’t stress about perfection. Threads is about showing up, not showing off.

5. Engage With Others

Threads isn’t a monologue; it’s a conversation. Make time to interact—it’s worth it.

Reply to Comments: Show your audience you’re listening.
Comment on Other Posts: Support other creators or businesses in your niche. Collaboration > competition.
Ask for Feedback: Use Threads to crowdsource ideas or input for your next launch.

Example Post: “What’s one thing you wish you had more support with in your business? Drop your ideas below!”

6. Create Shareable Content

The easier your content is to share, the more eyes on your business. Threads posts can easily be reshared to Instagram, so make them good.

Inspiring Quotes: Share something your audience will want to repost.
Bold Statements: Say the thing everyone’s thinking but no one’s saying.
Lists: Quick tips or steps always do well.

Example Post: “3 ways to grow your email list today: 1) Offer a freebie, 2) Add signup links everywhere, 3) Promote it weekly. Start small!”

7. Drive Traffic to Your Other Platforms

Threads is a great way to point people toward your website, blog, or other social accounts. Here’s how:

Tease Bigger Content: Share a snippet and tell them where to get the full version.
Link Your Offers: Use clear calls-to-action to direct people to your products.
Cross-Promote: Let your Threads audience know what’s happening on your other platforms.

Example Post: “Just dropped a new blog post about repurposing content for social media. Check it out—link in bio!”

8. Keep Showing Up

Look, success on Threads (or anywhere) doesn’t happen overnight. Post consistently, engage with your audience, and stay authentic. Use it to tell your story, solve problems, and connect with your people. The rest will follow.

Ready to Dive In? Start using Threads to share your journey, promote your products, and chat with your audience. With a little consistency, some help from Buffer, and a plan to post frequently, you’ll see those connections grow.

So, what are you posting first? Find me on Threads @laptopsandlittles so I can cheer you on!